As we sit down to write this, our hearts are full, and our faces are beaming with big ol’ smiles. What a year it’s been!
We can’t help but feel incredibly grateful for having YOU, our Woohoo fam, in our corner. This year has been a wild ride—full of twists, turns, and even a few bumps along the way (looking at you, tricky economy). But through it all, you’ve been there, cheering us on and showing our little biz a whole lot of love.
You’ve made it possible for us to keep creating epic Woohoo goodies while staying true to our mission: making a positive impact on the world while keeping your skin, hair and pits (and your confidence) fresh as ever.
Let’s take a moment to give YOU a biiiiigggg standing ovation and share some of the seriously awesome stuff we’ve achieved together this year:
✨ 2024 Highlights ✨
This year has been packed with Woohoo moments we’re beyond proud of. Here’s what we accomplished (with your help, of course):
🎉 Won 5 Awards – We were stoked to see our efforts recognised with these incredible accolades! The gongs went to our Respect My Roots Natural Shampoo (2 wins!), Make My Day Bio-Retinol Gel Cream, You Crack Me Up Lip Balm, and last but not least, the Good Vibes Brightening Facial Oil 🏆
🚀 Upgraded Sweet Dreams Ultra Rich Beauty Cream – We made it it even dreamier and creamier for your nightly skincare routine.
🌱 Donated over $20,000 through 1% for the Planet – Your support helped us give back to environmental charities and keep the planet thriving.
🔑 Launched our Tube Key – A simple but genius tool to squeeze every last drop of product goodness (zero waste, FTW).
🏅 Held our first-ever Woolympics awards – And boy, was it a funtacular hit! Thanks for voting and being part of the fun.
💸 Lowered skincare prices – Because everyone deserves access to affordable, skin-loving products.
♻️ Introduced Refillable Aluminium Deodorant Cases – It’s now easier than ever to protect your cardboard sticks and access the product from the tube.
🎄 Released JINGLE, our first limited-edition natural deodorant scent – Festive vibes in a stick? Yes, pleaseeeeee.
🤫 Revealed DRIFT, our new creamy, bicarb-free nautral deodorant stick formula – You loved the mystery, and we loved bringing it to life.
While we didn’t smash Aaron’s goal of surfing a barrel or Phoebe’s handstand goals (there’s always next year!), we reckon we’ve pulled off a pretty epic 2024 together.
What’s Next for 2025?
We’re already scheming, dreaming, and plotting what’s to come in the new year, and trust us — it’s going to be bigger and better than ever. We can’t wait to bring you along for the ride.
To our Woohoo fam — thank you for being absolute legends. Your love and support keep us going, even on the trickiest days. Whether you’ve cheered us on, left a glowing review, or shared Woohoo with your mates, you’ve played a huge part in making this year one for the books.
Here’s to smashing goals, keeping it fresh, and spreading Woohoo vibes in 2025. We’ll see you in the new year with more fun, giggles, and some killer new products.
